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Facebook has unveiled its Snapchat Discover clone

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Snapchat Adding New Ad Features To Win Facebook Advertisers

Snapchat Adding New Ad Features To Win Facebook Advertisers

Facebook should seriously start keeping a closer watch on its smaller social media network rival Snapchat.Its ad business is expanding, and interestingly, it is starting to look a lot like Facebook’s ad business, reports Mashable.Snapchat copying Facebook’s strengthsOn Tuesday, Snapchat told Mashable that this month, it is testing two features (deep-linking and auto-fill) in Snap Ads — the video ads that are added between Stories or on Discover — to make it simpler for advertisers to meet their targets when it comes to user sign-ups, app downloads and direct sales.
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Snapchat is quietly making updates that Facebook advertisers like

Snapchat is quietly making updates that Facebook advertisers like

– Snapchat’s ad business is growing up, and it’s beginning to look a lot like Facebook‘s.Snap is testing two features this month in Snap Ads — the video ads that are inserted between Stories or on Discover — that make it easier for advertisers to meet their targets when it comes to direct sales, app downloads and user sign-ups, the company told Mashable Tuesday.SEE ALSO: How Snapchat will change the music industry in 2017Through deep-linking, advertisers can take Snapchat users out of the app and directly into other apps if the user has it downloaded on their device.
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Facebook has unveiled its Snapchat Discover clone

Facebook has unveiled its Snapchat Discover clone

– Discover the new Snapchat Discover.As part of its long-winded announcement of its quest to save journalism, Facebook unveiled a new way for media outlets to share their content, and it looks quite like Snapchat Discover.SEE ALSO: Facebook’s hiring process hinders its effort to create a diverse workforceStarting Thursday, select publishers will be able to choose a cover image or video and a selection of Instant Articles (the fast-loading version of posts) that users can then swipe through.
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Facebook tests product similar to Snapchat Discover

Facebook tests product similar to Snapchat Discover

Facebook is testing its own version of Snapchat Discover.(Photo: Facebook)SAN FRANCISCO — To help news publishers reach more readers on Facebook, the giant social network is testing its own version of Snapchat Discover.Starting Thursday, Facebook users will be able to swipe through five articles handpicked each day by select news organizations.
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