Home / Facebook / CNET : NFL’s Antonio Brown apparently has big six-figure Facebook deal

CNET : NFL’s Antonio Brown apparently has big six-figure Facebook deal

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I’m just really worried about getting our team ready to go.
Guess we’ll have to wait and see what Brown does on — and off the field…First published Jan. 22, 1:39 p.m. PT.
Facebook declined to comment Sunday about Brown.
Getty ImagesHmm, I guess we may now know why Pittsburgh Steelers’ star Antonio Brown’s controversial locker room video was on Facebook Live moments after the Steelers’ upset playoff win.
Meanwhile, Brown and his Steelers play Tom Brady and the New England Patriots on Sunday in the AFC Championship game on CBS.

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Steelers’ Antonio Brown has six-figure deal with Facebook

Steelers' Antonio Brown has six-figure deal with Facebook

Steelers receiver Antonio Brown’s much-publicized use of Facebook Live last week wasn’t an accident or a random event.
It’s safe to assume you won’t see a AFC title game recap Sunday night on Facebook Live.
Brown actually has a big-time marketing deal with Facebook, sources say, part of his lucrative off-the-field portfolio.
The league will look at how the Steelers punish Brown, and if the team fines him, don’t expect the NFL to issue another fine.
Brown is awaiting discipline from the Steelers, and it likely will be a fine.

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Source: Facebook encouraged Antonio Brown to do locker-room live broadcast

Source: Facebook encouraged Antonio Brown to do locker-room live broadcast

Per a league source, Facebook actually encouraged Brown to engage in a Facebook Live session from the locker room after the game.
Of course, this doesn’t eliminate the reality that one or more Facebook representatives may have thrown out ideas for ways to generate more interest and bigger audiences for Brown’s Facebook Live broadcasts.
One other source, speaking on condition of anonymity, admitted that there has been contact between Facebook and Brown but insisted that Brown was not directed to broadcast live from the locker room.
Coupled with the report from NFL Media that Brown has a six-figure deal with Facebook, it would hardly be a surprise to learn that Facebook has tried to steer Brown toward strategies for using Facebook Live that would have maximum impact.
Posted by Mike Florio on January 22, 2017, 10:18 AM ESTSteelers receiver Antonio Brown’s ill-advised decision to broadcast live from the post-game locker room in Kansas City can no longer be chalked up to an exercise of unbridled enthusiasm.

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