collected by :Molly Tony
Telcos have long complained about regulatory asymmetry vis-a-vis use of personal data, with tougher privacy rules applying to data sent using their services vs data sent via comms apps and services operated by Internet companies.
EU presents overhaul of #ePrivacy rules.
Missing: Privacy by default rules pic.twitter.com/1jy0im0FoY — The Consumer Voice (@beuc) January 10, 2017The EC had originally hoped to have new ePrivacy rules proposed by the end of 2016, but that’s been pushed into the start of the new year.
This means the stricter fines for data protection violations set out in the GDPR (of up to four per cent of a company’s global revenue) will also apply for companies breaching the EU’s ePrivacy rules.
The EC is aiming for the regulation to be adoption by May 25, 2018 — when the GDPR is due to come into force.
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WhatsApp, Facebook and Google face tough new privacy rules under EC proposal
But “privacy intrusive” cookies will still require consent before being placed on a user’s machine.
Messaging services such as WhatsApp, Facebook Messenger and Gmail will face tough new rules on the tracking of users under a revision to the ePrivacy Directive proposed by the European Commission on Tuesday.
The proposal requires approval from the European Parliament and member states before becoming law,.
Cookies required for the operation of an internet experience that do not impact on privacy, such as items in an online shopping cart, will no longer require consent, nor will cookies used to analyse visitor numbers.
Andrus Ansip, vice-president for the digital single market said: “Our proposals will deliver the trust in the Digital Single Market that people expect.
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Commission proposes high level of privacy rules for all electronic communications and updates data protection rules for EU institutions
First Vice-President Timmermans said: “Our proposals will complete the EU data protection framework.
Today we are also setting out our strategy to facilitate international data exchanges in the global digital economy and promote high data protection standards worldwide.”
At the same time, the proposal aligns the rules for electronic communications with the new world-class standards of the EU’s General Data Protection Regulation.
The Commission is proposing new legislation to ensure stronger privacy in electronic communications, while opening up new business opportunities.
Privacy rules will now also cover new providers of electronic communications services, such as WhatsApp, Facebook Messenger, Skype, Gmail, iMessage, or Viber.