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News Feed FYI: Updating How We Account For video Completion Rates on Facebook
Facebook today announced a few changes to the way it handles video on your News Feed.
As a side effect, some shorter videos may see a slight dip in News Feed distribution.
LEARN MOREToday’s announcement adds another metric, ‘percent completion,’ to determine how to rank video and determine what’s worth inserting into your News Feed.
It remains to be seen, but Facebook expects that most Pages won’t notice a significant change.
Facebook Stories puts a Snapchat clone above the News Feed
Instagram put a dent in Snapchat by placing its own version of Snapchat Stories atop its feed, and now Facebook is doing the same.
The little circles to watch friends’ Facebook Stories appear in its main app above the feed so you can’t miss them.
Here’s a demo video showing how Facebook Stories works:Why another attempt at copying Snapchat when Facebook already has a selfie mask-filled camera feature, Instagram Stories, and Messenger’s new camera too?
Today Facebook launched Facebook Stories in Ireland on iOS and Android, with plans to bring it to more countries in the coming months.
But now it will be impossible to use Facebook without being exposed to Facebook Stories.
Facebook will give some longer videos a boost in the News Feed
It’s a slight tweak, but one that could boost the visibility of longer videos, in some cases.
For Facebook Page owners, the takeaway here is that longer videos that engage users may get a bump up in terms of distribution, but the side effect could mean that some shorter videos see a small dip, Facebook confirms.
It will also affect longer videos that people are watching in general, even if they’re not completing them.
Now, long videos that people are actually watching may be distributed more on Facebook.
It can be more of commitment to watch a longer video in full, of course – the content has to be interesting enough to keep your attention.
collected by :Roy Mark