And um, clearly one purpose of autonomous systems is self-driving cars.”Further Reading Is Apple self-driving car software coming?
In recent months, however, a clearer picture of Apple’s automotive work has slowly been revealed, most recently with Apple CEO Tim Cook telling Bloomberg in an interview that Apple is “focusing on autonomous systems.
Cook echoed that broad view of autonomy in his recent comments, too, noting that there are other uses for autonomous technology beyond transportation.
In Apple’s December NHTSA letter, the company’s director of product integrity Steve Kenner wrote, “Apple uses machine learning to make its products and services smarter, more intuitive, and more personal.
The company is investing heavily in the study of machine learning and automation, and is excited about the potential of automated systems in many areas, including transportation.”
Clearly one purpose of autonomous systems is self-driving cars’
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“We’re focusing on autonomous systems,” said Cook in an interview with Bloomberg TV .
Apple has shed new light on its top-secret driverless car project, as chief executive Tim Cook described the challenge of building autonomous vehicles as “the mother of all” artificial intelligence projects.
“They were slow to begin testing autonomous systems, and they now have a considerable innovation gap to close,” said James Hodgson of tech consultancy ABI Research.
Cook said Apple was ploughing resources into developing technology to control driverless vehicles , although he refused to rule out the Silicon Valley firm building its own car at some point.
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“Apple has long been the wild card in the autonomous car game,” said Michelle Krebs, executive analyst for Autotrader.
Cook has never before openly outlined Apple’s plans, though public filings have surfaced in recent months that provided snapshots of Apple’s efforts.
(Source: Bloomberg)After years toiling away in secret on a car project, Apple Inc. Chief Executive Officer Tim Cook has for the first time elaborated on the company’s plans in the automotive market.
Apple CEO Tim Cook sat down with Bloomberg Television’s Emily Chang for an exclusive interview from the Apple Worldwide Developers Conference in San Jose, California on Monday June 5.
“We’re focusing on autonomous systems,” Cook said in a June 5 interview on Bloomberg Television that amounted to his most detailed comments yet on Apple’s automotive plans.