Nokia’s image esteem bounced an astounding 70% a year ago. London-based research firm Brand Finance is out with its Global 500 rundown, positioning the world’s most profitable brands.
Nokia is now the Nordic regions third most valuable brand behind H&M and IKEA, earning a $8.4 billion price tag from Brand Finance, up from a low point of $2 billion in 2014.
Nokias brand story in the past few years can be likened to that of a phoenix rising from the ashes, says Bryn Anderson, a Director at Brand Finance.
The crown jewel: Patents and licensing
Nokia Technologies, the organization’s patent permitting business, has turned into a noteworthy income hotspot for Nokia, which has even swung to outsider case authorities to help secure an arrangement of licenses going back to the organization’s prime (Nokia positioned ninth on Brand Finance’s rundown in 2008).
“[Nokia] is an ideal case of how reviving an all around adored brand through permitting can be a course to progress,” says Anderson.
Nokia Technologies posted income of $1,65 billion out of 2017, very nearly a three-overlay increment since 2014 (in spite of the fact that it was spiced up by good suit settlements). In the interim, the specialty unit’s year-on-year working benefit grew 94% of every 2017.
“We hope to see noteworthy development of Nokia’s image an incentive later on as the execution of the new procedure quickens,” Anderson included.
Two Danish brands fell out of the top 500
For the Nordic district all in all, 2018 was not incredible as far as worldwide brand building: Arla, Danske Bank and Volvo all dropped out of the Global 500. The outstanding brands remained genuinely steady, with Nordea recording the greatest esteem jump (+13,5%) after Nokia.
On the off chance that Nokia is doing great, this is likewise incompletely to the detriment of its harried Swedish rival, Ericsson. Battered by a stock value implosion and perplexity as to its future course, the organization lost a tenth of its image an incentive in 2017.
Another weak Swedish goliath, H&M, shrank 1,1% in mark esteem; shockingly small considering the retailer’s stock jump, flood of negative press and troubles to adjust despite online rivalry.
Here are the 9 Nordic brands included in Brand Finance Global 500 this year.
Ranking / Company / Brand Value USD 2018
- 46 (42) – IKEA – 24,4** bn
- 72 (63) – H&M – 19 bn
- 188 (335) – Nokia – 8,4 bn (+70,8%)
- 197 (195) – Statoil – 8,2 bn
- 222 (197) – Lego – 7,6 bn
- 247 (208) – Telenor – 6,9 bn
- 275 (285) – Nordea – 6,4 bn (13,5%)
- 393 (326) – Ericsson – 4,6 bn (-10%)
- 418 (359) – Telia – 4,3 bn