above all, People were not interested in the term social media manager like these days and knowing his role.
This term has increased since 2004 on google trend search.
firstly, We will share some skills for social media manager and relevant resource to help you in those area
social media manager:
1- copy writing
firstly, About the marketing field on the social media.
It is the role of social media manager is copy writing.
And filling up your social media profile such as tweets post on Facebook.
And to evolve in writing skills.
You should study some writing formats to help you Increase productivity and improve media quality.
After that the phenomenal development, the plain text is not enough.
and You should work on visual and video content as well.
and One of the main role of social media manager is design.
therefore, 42 percent of marketers wanted to create more live videos
because of effecting on them.
such as ,With Facebook live and Instagram live.
and social media manager should be trusted, and they have public speaking skills.
in addition there are 21 percents of businesses utilizes customer service to support them.
and One of the important role for social media manager empathy to support customer on social media.
It will provide questions and answer questions about the product or company.
After of analytics for users found the psychological factor has a great effect.
Such as Why people share certain functions about others.
Or attracted to photos and videos more than text messages.
You are not required to study psychology for analysis and understanding. But you must know the principles that help you develop in your work.
firstly, there two metrics to analytics
1-social media metrics (likes comments)
2-business metrics (leads & conversion)
social media manager can be able to deal with types of metrics.
and What is necessary for the social media manager?
also learning on ins and outs of social media metrics.
and Judging the elements that make sense to your business.
Budget must be allocated for work by social media manager.
focusing on the paid advertising.
finally, Essential Skills a Social Media Manager Needs To Have on Their Resume
Leadership and communication skills
also ,Mark zuckerberg said “Most of the content 10 years ago was text, and then photos, and now it’s quickly becoming videos,” Zuckerberg said, justifying and Facebook’s aggressive push into the area. “I just think that we’re going to be in a world a few years from now where the vast majority of the content that people consume online will be video.”