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“Source”: Facebook encouraged Antonio Brown to do locker-room live broadcast

collected by :Roy Mark

The Pittsburgh Steelers’ season is over but that doesn’t mean Pro Bowl wideout Antonio Brown has stopped posting videos on Facebook.
“I apologize sincerely that I caught it in the moment when my coach was talking,” Brown said while filming from inside a plane.
Brown on Wednesday took to the social media platform and posted a 14-minute video in an effort to “quiet the noise” three days after his season ended in the AFC title game against the New England Patriots.
Brown, who was fined $10,000 by the team for the postgame video, apologized to the organization a few days before the AFC title game, which the Steelers lost 36-17.
After the game, it was reported that Brown was seen pouting after a Steelers touchdown, a report that was later recanted.

as informed in

Steelers’ Antonio Brown has six-figure deal with Facebook

Steelers receiver Antonio Brown’s much-publicized use of Facebook Live last week wasn’t an accident or a random event.
It’s safe to assume you won’t see a AFC title game recap Sunday night on Facebook Live.
Brown actually has a big-time marketing deal with Facebook, sources say, part of his lucrative off-the-field portfolio.
The league will look at how the Steelers punish Brown, and if the team fines him, don’t expect the NFL to issue another fine.
Brown is awaiting discipline from the Steelers, and it likely will be a fine.
Steelers' Antonio Brown has six-figure deal with Facebook

as informed in

Source: Facebook encouraged Antonio Brown to do locker-room live broadcast

Source: Facebook encouraged Antonio Brown to do locker-room live broadcast

Per a league source, Facebook actually encouraged Brown to engage in a Facebook Live session from the locker room after the game.
Of course, this doesn’t eliminate the reality that one or more Facebook representatives may have thrown out ideas for ways to generate more interest and bigger audiences for Brown’s Facebook Live broadcasts.
One other source, speaking on condition of anonymity, admitted that there has been contact between Facebook and Brown but insisted that Brown was not directed to broadcast live from the locker room.
Coupled with the report from NFL Media that Brown has a six-figure deal with Facebook, it would hardly be a surprise to learn that Facebook has tried to steer Brown toward strategies for using Facebook Live that would have maximum impact.
Posted by Mike Florio on January 22, 2017, 10:18 AM ESTSteelers receiver Antonio Brown’s ill-advised decision to broadcast live from the post-game locker room in Kansas City can no longer be chalked up to an exercise of unbridled enthusiasm.


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